ABC Amplify Cleanser

Unlock your hair's volume potential. The Amplify Cleanser gently cleanses while delivering a fuller, lighter feel and natural shine, finished with a fresh citrus scent.

Best for: fine or limp hair that needs body and volume.

Why you'll love it

• Creates a fuller, more voluminous feel
• Light hair feel without residue
• Maintains natural shine
• Free from parabens and sulphates

Key ingredients

Matcha Extract for a light feel and healthy-looking shine.

How to use

Massage into wet hair and scalp, then rinse thoroughly. Follow with your chosen conditioner, focusing on the ends.

300ml.

Complete the routine

Follow with a lightweight conditioner focused on the ends. Explore the rest of the Authentic Beauty Concept range for hydration, repair and colour care.